The challenge
Our brief from Faber and Faber and QI was simple: to take their much-loved range of QI books, and reinvent them as a beautiful, interactive, and above all Quite Interesting app for iPad, iPhone and iPod Touch.
The approach
We started by sitting down with Faber and reviewing the entire QI book range. We quickly realised that the QI books are perfect for filling the 10 to 20 minutes of 'dead time' dotted around your day - on the train, on the tube, waiting for friends - when your iPhone or iPad is the only device you have with you. Our aim was to fill this time with something interesting. With QI and Faber's help, we broke up the content into 58 loosely-themed books, each no more than 20 minutes long. The QI Library was born.
But we didn't stop there. QI know a lot of things, but they certainly don't claim to know everything. Their mission is to track down the most interesting nuggets of information imaginable. What better way to do this than through the gadget you always have with you? So we made it easy to send facts to QI - anything you see, read or discover that you consider to be Quite Interesting - wherever you are in the world.
With a new stream of facts coming in, QI needed a way to find out which ones were most interesting of all. The best people to ask are users of the app, so we created the QI Interestingometer - which runs all the way from "Not at all" to "Quite".
Add in over 3,000 quotes from Advanced Banter, and you have the QI app - now available on an App Store near you.
QI is available on the iTunes Store from Faber Digital for iPad, iPhone and iPod touch, priced at £2.99.
QI Lite - a free version of the app - is available for iPhone / iPod touch and iPad.
Features
- 58 books in the QI Library, from 101 Uses for a Tree to Yankee Doodles
- Full search of QI's library of knowledge - particularly useful if you need to find something Quite Interesting to say about moustaches
- Send QI a fact
- Rate other people's facts on the Interestingometer
Media pack
Download the media pack, containing hi-res screenshots, artwork and icon images for the app.